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Crticial E-Business News & Updates!

Compiled by the Student Connections Team in Nova Scotia

How to secure your credit card transactions 

http://www.itbusiness.ca/it/client/en/home/News.asp?id=50616
From itBusiness.ca,

A new global standard is gaining traction amongst merchants using credit cards.
Credit card companies issue to consumers, who shop on credit and pay bills later. The companies make their money two ways: one, by taking commission from merchants and two, by charging interest from the consumers who use their services. The process could be no simpler.
Unfortunately, the credit card companies are also liable for any loss resulting through fraud. Globally, due to the increase of fraud [...]

E-commerce: Shopping on the Internet 

http://www.statcan.ca/Daily/English/061101/d061101a.htm
This article, from Statistics Canada's publication The Daily, outlines some interesting Canadian E-Commerce statistics and trends.

Canadians ordered just over $7.9 billion worth of goods and services over the Internet for personal or household consumption in 2005, according to data from the new Canadian Internet Use Survey. They placed almost 50 million orders on-line during that year.

E-commerce, that is the value of orders made on-line, still represented a very small fraction of the $762 billion [...]

SMO Over SEO 

http://blog.brainstormbrand.com/higher-ed-marketing/2007/01/trends-2007-smo-over-seo
Much is made of the importance of SEO in any E-Commerce model, but the potential of social media calls for an entirely new kind of optimization. The Guys at BrainStormBrand bring us up to speed on the emerging field of SMO.

Social Media Optimization

In 2007, look for Social Media Optimization (SMO) or more aptly Social Media Marketing (SMM) to overtake Search Engine Optimization (SEO) as the primary concern of businesses looking to generate web traffic and positive dialog about their brand.

Linking [...]

Maximizing e-business potential for exporters 

http://www.bdc.ca/en/my_project/Projects/articles/ebus2.htm?context={817C9974-A328-4ACA-A36D-1FF37908BBFB}
If your business exports goods or services, BDC.ca offers some helpful tips to beef up your website's export potential and and streamline your online transactions.

E-business offers clear advantages for exporters: you can do exploratory research, increase contacts, develop markets around the globe, manage customer relationships, and reduce turn-around. Here are a few key points to keep in mind when using the Internet in the global market.

Make your site local
To increase your market penetration and [...]

Take your website to the next level 

http://www.bdc.ca/en/my_project/Projects/articles/web_traffic.htm?context={817C9974-A328-4ACA-A36D-1FF37908BBFB}
From BDC.ca,

There was a time when a website was a "nice-to" for entrepreneurs. But today it has become a "must-have" for companies, according to BDC Consultant Rony Israel.

"The web is the most important communications tool in business today. Your website basically replaces your business card. Not only does it reflect your company image, it's also an ideal way to communicate with your prospects and customers," says Israel. A small percentage of business owners have garnered some invaluable experience [...]